Heart & Stroke is excited to announce a collaboration with Canadian lifestyle brand Roots. The new partnership kicks-off with a selection of limited-edition Roots items, including a Heart & Stroke toque that well-known Canadians are modelling on their social media channels this month. The Roots items feature the new Heart & Stroke logo that debuted last November. The sale of these unique items will go towards helping support the cause.
"Teaming up with an iconic brand like Roots during Heart Month will help raise awareness about the devastating impact that heart disease and stroke has on Canadians," says Geoff Craig, Chief Marketing and Communications Officer at Heart & Stroke. "In conversations with Roots, we discovered we share a passion for fighting heart disease and stroke, and a common vision for healthy lives."
"We're also enthused to be collaborating on a campaign that brings style and substance together; it is sure to reach a greater number of Canadians about the urgency of our cause," adds Craig. "We need Canadians' support to drive progress and produce the medical breakthroughs that save lives. We're excited to give people a way to 'wear' their support for Heart & Stroke!
"Roots is involved because heart disease tragically affects many of our employees, their families, our customers and communities coast-to-coast," said Jim Gabel, President and CEO, Roots Canada. "We believe through direct work with Heart & Stroke we can increase awareness and make a genuine difference in finding solutions to combat these terrible diseases."
Heart & Stroke is asking Canadian celebrities, including actors, musicians and athletes to show their support for the organization by taking a picture of themselves wearing their Roots Heart & Stroke toque and then posting it to their favourite social media channel to help raise awareness on a larger scale.
But it's not just celebrities who can help. People across Canada can show their support for the fight against heart disease and stroke by snapping a photo of themselves wearing their Roots Heart & Stroke toque or leather bracelet and posting it with #MoreMoments. By literally wearing their hearts on their heads in Heart Month and beyond, Canadians can make a difference in raising awareness and supporting the cause.
About the Limited-edition Roots items
To get involved this Heart Month, visit roots.com to purchase an item from the limited-edition collection, including:
Limited-edition Roots Heart & Stroke Toque, CAD $26.00
Limited-edition Roots Heart & Stroke Leather Bracelets, CAD $10.00
In addition, starting today, Roots is furthering support of the cause by including a signature FAST Signs of Stroke leather tag with the purchase of every leather bag on roots.com during Heart Month.
For more information, please visit www.heartandstroke.ca.
The Ontario Nurses' Association (ONA) is angered following notification that Haldimand-Norfolk Health Unit management has cut invaluable Nurse Practitioner services provided to mothers, babies and families in the communities of Haldimand and Norfolk.
"In yet another decision that puts dollars ahead of our patients' health, this employer has chosen to cut our highly educated Nurse Practitioner and opt for the community's new mothers, babies and families to pay the price," said ONA First Vice-President Vicki McKenna, RN. "It's so disheartening to see the decisions being made that will cut the excellent care and services our NP provides to our most vulnerable group of patients."
Health unit management provided notice to ONA that it would cut the NP's position on February 8, 2017; management cited a decrease in Ministry funding to maternal & child health programs.
However, notes McKenna, the Ministry of Children and Youth Services reports no decrease to maternal and child health program funding provided to the Haldimand-Norfolk Health Unit.
The Health Unit has one Nurse Practitioner who provides prenatal and postnatal care to many populations, including teen mothers and those who are experiencing difficulty accessing medical care. Children of women receiving prenatal or postpartum care by the Nurse Practitioner may also receive wellness care up to the age of six years. Other services provided include well baby check-ups, pregnancy testing, birth control counselling, immunization for children 0 to six years old, and cervical screening and breast exams.
"Cutting this position means no NP services for vulnerable patients and clients in the community," says McKenna. "Many patients are without a family doctor and our highly educated NP fills this gap, providing outreach services in Simcoe, Caledonia, Dunnville and Langton. NPs perform all necessary physical assessments, order laboratory tests and x-rays, diagnose and treat common illnesses and injuries, write prescriptions, and provide counselling and education. Services are provided free of charge. The end of Nurse Practitioner Services will close the Mothers Care Clinic offered to residents in Haldimand and Norfolk Counties.
McKenna urges citizens to protest the cut of this vital NP by writing or calling the health unit, their local councilor and the Minister of Health and Long-Term Care. "Nurses know our patients depend on our care and their health depends on it." Visit www.ona.org/hnhu to send a message. Local health unit nurses plan to raise public awareness by leafleting in the coming days.
ONA is the union representing 62,000 registered nurses and allied health professionals, as well as almost 16,000 nursing student affiliates, providing care in hospitals, long-term care facilities, public health, the community, clinics and industry.
Visit us at: www.ona.org; Facebook.com/OntarioNurses; Twitter.com/OntarioNurses